Social Media for SEO: Creating a Consistent Voice
00:05 Social Media for SEO: Creating a Consistent Voice
00:14 Benefits of Having a Consistent Voice
01:31 How to Create a Consistent Voice
One effective way of using social media for SEO is by creating a consistent, branded voice across several platforms.
With that, creating a consistent brand voice on social media can help with SEO in a number of ways.
First, it’ll help you get your content indexed by search engines more quickly. Search engines look at social media accounts as valid sources for content and information about your company. By establishing a consistent brand voice throughout your online presence, you make it easier for the search engines to find what they’re looking for.
Second, it helps people find you when they’re searching for similar products or services. If someone is looking for a product like yours, but they don’t know how to describe it, they may search using words like “cheap” or “affordable.” If they see your social media page pop up in their search results, it’s likely that they’ll click through to learn more about your company, which translates to more leads!
Finally, consistency makes it easier for people who already know about your business and want to return to making purchases from you. When someone goes back to do some research after first hearing about your company from a friend or colleague, they’ll be able to find exactly what they’re looking for quickly because there isn’t any confusion around what kind of business you are or what kinds of products and services you provide.
Now, let’s talk about how you can create your own consistent brand voice.
It’s important to remember that while you want your various social media accounts to feel like they’re part of the same brand, they shouldn’t be identical. Each platform has its own unique voice and style, so make sure you’re taking advantage of those differences by tailoring each account to what makes sense for that platform.
Additionally, keep in mind that you’ll want to keep your messaging consistent across all accounts. This means using similar messaging and tone on each account and using hashtags that are relevant to each account’s audience and purpose. For example, if you’re posting on Instagram about your new product launch, but also tweeting about an upcoming event, make sure those tweets don’t include any hashtags that might be used by interested customers looking for information about the product launch! You want them to find answers about your product launch where they expect them, in their Instagram feed.
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