Google analytics is a free piece of software that allows you to monitor your websites and other web based activities.

Google analytics can help you come up with useful pieces of data that you can create actionable insights from. By using Google analytics, you can track your online marketing efforts, how much traffic is going to your website but also where that traffic is coming from so you can optimize your marketing campaign.

Google Analytics 4 is a unique, beautifully simple way to measure your business’ success.
It works the same for both web and mobile apps, so you can analyze your data in one place. With this comprehensive tool you get in-depth analysis of your users’ online activity and actionable information you can use to make smarter business decisions.

GA4 helps you track and understand how visitors use your site in real-time.
It lets you see which pages are most popular, know when people are visiting, and identify the search terms they use to get there. It is installed on over a hundred million websites and is the industry standard for measuring site traffic.

GA4 has Lead management capabilities that help you identify and prioritize valuable visitors, measure lead quality, and gauge lead qualification. You can also choose to track other website events such as file downloads or if your visitors fill out a form on your site. It is a site reporting application that is integrated with other Google services.

Google Analytics 4 can be easily used for several purposes, such as reviewing traffic on your website, tracking campaign effectiveness, analyzing competitors’ websites or integrating your website with other applications. There are two ways to create a Google Analytics 4 Web Property: either a new account is created or an existing free, Starter, or Premium Google Analytics 3.X Property is upgraded to Analytics 4. The easiest way to upgrade a current Property is to create a new Property with the same web address as the current Property.

Find out more ways to know your customers better!

Visit now to see how you can use Google Analytics to get actionable insights for your business!

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