Targeting Media Outlets For Your Press Release

Contents

In this video, we’ll go over the different media outlets that you should consider targeting when writing a press release for your new business. When you’re trying to get your business off the ground, it’s important to cast as wide a net as possible. That means getting all of the information you can about who might be interested in covering your story.

Chapters
00:04 Targeting Media Outlets For Your Press Release
00:27 Look at How Outlets Cover Similar Businesses
00:56 Consider How Outlets Can Come Across Your Story
01:22 Things to Consider Before Deciding Where to Send Your Press Release

The first step is to look at the kind of content that other businesses like yours have covered by various media outlets. If a particular outlet covers certain types of businesses and not others, then you can use that information to help determine what kinds of stories they’d be interested in hearing about. For example, if an outlet has historically written only about tech startups, then you might want to avoid pitching them if your product isn’t technology-based.

Once you’ve figured out who might be interested in hearing about your product or service, it’s time to think about how they might come across your story. This is where things get tricky because there are so many different ways to get your message out there. You can use social media platforms like Facebook or Twitter, blogs with large followings, traditional news outlets, or podcasts. It can feel overwhelming,

That’s why it’s important to consider the following when deciding where to send your press release:

Is the outlet one that would be interested in your type of product or service? If not, it’s probably not worth contacting them.
Do they have a good track record of covering stories similar to yours? If so, this is an excellent sign that they’ll be interested in hearing about yours as well.
If there’s an editor or reporter who’s covered similar stories before and seems excited about new ones like yours, that’s another great sign that they’ll be interested in hearing from you!

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