The Best Tools to Use When Doing a Backlink Audit
Chapters
00:04 The Best Tools to Use When Doing a Backlink Audit
01:31 Different Tools to Use When Doing a Backlink Audit
There are a lot of tools out there that can help you with your backlink audit, but not all of them will do the job. To start with, you need a tool that can help you see what links and which domains are sending traffic to your site. You also need to be able to see who is linking to your competitor’s sites, and what they’re saying about them.
One of the best ways to do this is by using Google Search Console, formerly known as Google Webmaster Tools. This tool allows you to see exactly where your website ranks on search engines like Google, Yahoo, and Bing. It also lets you see which pages on your site get the most traffic from each search engine.
Remember, the best tools to use when it comes to doing a backlink audit for your website are the ones that help you do your job well.
What does that mean? Well, it means that if you’re an SEO expert, then all of your tools should be SEO-focused. If you’re an in-house marketer and your job is to manage the company’s social media accounts, then all of your tools should be social media-focused.
It also means that if you’re a beginner, then you don’t need to spend thousands of dollars on software that costs thousands of dollars and will only confuse you right now. Instead, go for free or cheap options first. That way, if something doesn’t work for you, it isn’t going to cost you anything.
Now, when it comes to actually audit your backlinks, there are certain tools that stand out among the rest.
The first one is Moz. Moz is the gold standard when it comes to SEO software and link analysis. It has many features, including a link checker, content analysis, competitor tracking, keyword research, and more.
The next tool is Ahrefs. Ahrefs is another great tool that offers a huge amount of data on backlinks and website performance. It’s particularly useful if you’re trying to find out who is linking to your competitors’ websites and if they’re any good at SEO themselves!
The last tool we’re going to talk about is SEMrush. SEMrush offers some similar features as Moz and Ahrefs, but with a bit less power overall because it focuses on paid advertising rather than organic search results. Despite that, however, the tool is still useful nonetheless!
Remember to regularly audit your links to see whether or not your SEO strategies are working the way they should!
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