The Connection Between Technical SEO and Organic SEO
00:11 How Technical SEO Works
01:57 Reminders for Doing Technical SEO
Another important pillar of organic SEO is technical SEO.
Technical SEO is the process of making sure your website is set up in a way that makes it easier for search engine algorithms to find and index your content. It involves things like setting up sitemaps, using proper HTML code, and using keywords in your page titles and meta descriptions.
Google’s algorithm uses these elements of a website to determine which pages are most relevant for a user’s search query, which means that if you want your site to rank higher, you’ll need to make sure it’s optimized properly.
Furthermore, technical SEO isn’t just about building links or creating content. It’s about making sure that all of the technical aspects of your website are working as well as they can.
To put it clearly, technical SEO, also known as technical on-page optimization, is the process of optimizing your website’s HTML code and making sure it’s in accordance with Google’s guidelines. This includes things like ensuring that your site loads quickly and is accessible from mobile devices.
Technical SEO is important because it affects how fast your site loads and how well it works on different devices. These factors are important for both organic search ranking and conversions, which refers to getting people to click through from Google to your site and make a purchase.
Now, the relationship between technical SEO and organic SEO is similar to the relationship between SEO and web design. Web design helps you get traffic from organic searches, just like organic SEO helps you get traffic from non-branded searches, while technical SEO helps you convert that traffic into revenue, just like web design helps you convert traffic into sales.
Moving forward, the most important thing to keep in mind when doing technical SEO is that you have to be strategic about it.
It’s not enough to just get your site up and running and then forget about it. You need to stay on top of all the changes happening in the industry, both from a technological perspective and from a trend perspective.
Once you know what you should be focusing on, the next step is making sure that your website can meet those needs. This means optimizing your site content and page titles, fixing broken links and redirects, or at least redirecting them, and making sure your site loads quickly.
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