The Different Factors that Influence YouTube Ranking
Chapters
00:04 The Different Factors that Influence YouTube Ranking
00:32 Important Factors that Help Determine Your Video’s YouTube Ranking
When it comes to your video’s YouTube ranking, there are a plethora of factors that get considered by YouTube’s algorithm to help determine where to place your video.
YouTube is a powerful platform for marketing your business. In order to make the most of it, you need to understand how the platform works. YouTube’s algorithm is complex, but there are a few factors that can help you improve your ranking on YouTube and increase the number of views your videos receive.
First of all, let’s talk about the length of the video. YouTube favors long videos over short ones. It might be because people tend to watch longer videos more often than shorter ones, so they can get more out of them.
Next, let’s talk about keywords. Keywords are what you type into Google that tells YouTube what your video is about and what it will show up for in search results. If you have a bunch of keywords on your page, then it could lead to higher rankings.
Then there’s audience retention. How many people watch your video until they click away or stop watching it altogether? YouTube uses this to determine whether or not viewers enjoyed what they saw and want more. This is also known as “watch time”. If people are staying on your page and watching until the end, then you’ll get a good rank on YouTube because they think your content is worthwhile enough for them to stick around for longer than a minute or two, which is how long most people stay on a page before bouncing off.
Next, there is engagement. How many comments do people leave on your videos? More comments mean more engagement, which means higher rankings! The engagement rate also includes the number of likes, dislikes, and shares that your video has received from YouTube itself, as well as other social media platforms like Facebook and Twitter.
Another factor, albeit a minor one, that YouTube’s algorithm considers is the number of views that a video has received. The more people who have watched your video, the higher it will rank in search results.
Finally, there’s formatting. The formatting of your video plays a large role in its ranking on YouTube. Make sure your videos are optimized for mobile viewing and have a high resolution. If possible, use captions for all videos that contain speech.
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