The Importance of Doing Content Marketing in SEO
Chapters
00:04 What is Content Marketing?
01:14 Three Ways to Get Started With Content Marketing
Content marketing is a powerful tool for SEO. The reason why it’s so effective is that it’s a way to create content that people want to read and share, which helps Google identify your site as an authoritative source of information.
When you create content that people want to read and share, you’re making it easy for them to link back to your site on their own. This helps with SEO because the more links that point back at your site from other sources, the higher up in search results you appear.
The more high-quality content you have on your website, the easier it will be for people who find your website through search engines to stay engaged with what you have to offer. That means more time spent on your site and less time searching for what they were looking for elsewhere, which also means more time spent engaging with your brand!
A lot of people think that SEO is just about getting your website to the top of Google’s search engine results pages (SERPs). However, that’s not entirely the case. The reality is that SEO is also about creating an experience for your audience, one that will keep them coming back for more and bring them into your world.
With that, we’ve provided a list of three of the best ways to do content marketing!
1. Inspiration Boards: Create a board on Pinterest or another platform with images that inspire you or that relate to your product’s message. You can use this board as inspiration for blog posts, social media posts, or emails that you send out to customers.
2. Give What Your Customers Want: Ask them! Conduct surveys with them, or better yet, get on the phone with them and ask them about their problems and how you can help solve those problems for them. This will help you create content that speaks directly to their needs, which will result in higher engagement rates than if you were just guessing at what they wanted to see from you next time.
3. Do What Everyone Else is Doing: We know it sounds a little counterintuitive, but sometimes, the best way to stand out from the crowd is by doing what everyone else is doing! For example, if everyone else has been posting infographics lately, switch things up by creating an infographic!
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