The Importance of Keyword Research in Website Optimization
Chapters
00:04 The Importance of Keyword Research in Website Optimization
00:10 What is Keyword Research and Why is it Important?
01:08 Best Practices for Doing Keyword Research
An important aspect of website optimization is keyword research.
Keyword research is the process of finding and analyzing the words, phrases, and topics that potential customers use to find your products or services. It’s important because it helps you understand what your potential customers are looking for, which means you can optimize your website around those terms.
The keywords you choose will determine how well your site ranks in search engines. The higher up on the list your website is, the more people will see it when they search for something related to your business. If you’ve been using the same keywords over and over again without thought or analysis, it could be hurting your rankings rather than helping them!
Keyword research should be part of any SEO strategy. It helps you understand what people are looking for so you can provide answers that help them find what they need from YOU! What’s more, when you know what they’re looking for, you can make sure to give them the information they need to find your site and purchase your product or service.
With that, there are several best practices for conducting keyword research for website optimization.
The first step in keyword research is making sure you have a list of keywords that you want to target. This can be a list of phrases or topics related to your product or service, or it can be a list of competitors’ keywords if you’re looking to get ahead of their SEO efforts. You’ll also want to have some kind of idea of where your business falls within its industry’s hierarchy, that is, who’s at the top of the game?
You might also want to conduct an audit of your current website. By doing an audit of your website, you can find out which pages are getting the most traffic, who is visiting them, and what keywords people are using to reach those pages. This information will help you identify which terms you should be targeting when doing further research.
Once you’ve got those things squared away, you can look at keyword tracker tools like Ahrefs or SEMrush. These will tell you which terms are more valuable than others by showing how many searches each term gets per month and what kind of CPC, or cost-per-click, each term commands.
Keeping your website optimized is the key to success in SEO!
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