Keywords are important when using YouTube for SEO because they help your video show up in the right search results. YouTube is a powerful tool for marketing and promoting your business, but it’s also a huge platform that’s used to find information on a number of different topics. If you want people to find your video when they’re searching for something specific, then you need to make sure that your title and description include phrases that match what they’re looking for.
00:05 What Keywords are and Their Importance in YouTube SEO
00:53 There are Two Types of Keywords: Long-Tail and Short-Tail
01:44 Use Various Tools to Determine What Keywords People Are Searching For
02:06 How to Build Your Keyword Strategy
For example, if you’re making a video about how to fix drywall cracks, then it would be helpful to include keywords like “how to fix drywall cracks” or “repair drywall cracks”. This will help ensure that when someone searches for those terms on YouTube, they see your video right away!
Keywords are what make videos on YouTube searchable, so they’re an important part of getting your video seen. However, how do you choose the right keywords? There are two main types of keywords: long-tail keywords and short-tail keywords. The difference between these two is the number of words in them. Long-tail keywords are typically three or more words, while short-tail keywords are one or two words.
Furthermore, you know that it’s important to have a good keyword strategy in place, but what does that mean? Well, first of all, it means that you need to know what your target audience is searching for. If you don’t know what they’re searching for, how are you supposed to get them to see your video?
You can find out what people are searching for by using Google AdWords or Facebook ads. Using these tools will help you understand which keywords are most popular among your target audience and what phrases they use when searching for content like yours. It will also tell you which sites rank well with those keywords so that you can learn from their success!
Once you have this information, you can start building out your keyword strategy. Start by making a list of all the words and phrases related to your business or topic area that seem relevant to what you do. These are going to be the main focus of your SEO efforts. Then, break them down into smaller chunks. Each one could be its own page on your website or video during production so that viewers can easily find exactly what they’re looking for.
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