The Importance of Link Building in Your SEO Efforts


Link building is the process of creating and promoting links to your website from other websites. Links are the currency of the internet, but they’re not something that you can just go out and buy. Instead, you have to earn them, and that means creating content that’s so good that other people want to share it. It may seem like a simple concept, but there are several different types of links that can help you achieve your SEO goals.

00:04 The Importance of Link Building in Your SEO Efforts
00:32 Google Looks at the Number of High-Quality Links Pointing Back to Your Site
01:15 Firstly, Link Building is Not a Form of Spamming or Cheating
01:42 Link Building is The Primary Source of Conversions For Your Business

So, how does this help your website rank higher in search results? Ultimately, Google wants users to have access to high-quality content. The best way for them to determine which sites have the best content is by looking at the number and quality of links pointing at them. If a lot of people are linking back to your site, it means that other people think that your site is really useful, interesting, or important; In short, it’s the kind of site they want other people to visit. That’s why Google uses this information when ranking search results. If your site has lots of links pointing at it, then Google will rank it higher in its index than sites with fewer links.

The first step in understanding link building is to understand what it’s not. It’s not a form of spamming or cheating. You don’t just go around asking people to link back to your website, or posting on message boards and leaving comments with links back to your site. What you should do instead is create great content that people want to share, then promote that content through social media platforms like Facebook and Twitter.

When someone shares one of your articles or videos on Facebook, for example, it will contain a link back to your original post on their profile page. When someone clicks this link, they’ll be taken directly to your website, and if they like what they see there, then they will probably continue exploring what else you’ve got going on. This is called a conversion, and this is how you build up links naturally over time, by creating great content and sharing it properly across platforms where people are already active online.

Ensure that your site ranks higher in search results with the help of link building.
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