The Importance of Local SEO and Local Search Results
Chapters
00:05 What is Local SEO?
00:37 The Importance of Ranking in Local Searches
Local SEO is the practice of optimizing your website to rank highly in local search results. The importance of local SEO is that people searching for things in their area are more likely to call you if they find you on the first page of Google.
Local SEO can help you rank higher than your competition in search results, which is important because when people search for a business like yours, they’re often looking for a quick solution right away. If you’re not on the first page of Google results, then they may not find you at all.
If you’re a business owner, you know that there’s no better way to get new customers than by showing up in local searches. When people search for a product or service, they usually want it from someone nearby. That means if your business is located anywhere else, even if it’s just a few miles away, you’re missing out on potential customers!
You might be thinking: “But I have an online presence! Why would I need to show up in local searches?” Well, think of it this way: if you’re looking for a place to eat dinner and you type “dinner” into Google’s search bar, the first thing that pops up is Yelp.com. And when you click on Yelp or any other review site, what do you see? Reviews from people who live near you, people who can tell you about their experiences with restaurants nearby.
If someone searching for “dinner” types in “dinner near me,” Yelp will show them the closest options based on distance from where they’re currently standing. So, if your restaurant has great reviews and isn’t far away from where the person is searching for food, guess who’ll get their business? You!
The best way to get started with local SEO is by doing keyword research and identifying the words and phrases that people are using to search for businesses like yours. Let’s say that there’s a restaurant nearby called “Bob’s Burgers.” When someone searches for “Bob’s Burgers,” they may be looking for information about the restaurant or directions to get there. By knowing what people are searching for, we can optimize our content around those keywords so that it ranks higher than other restaurants in our area who haven’t done this research yet and therefore don’t show up as often on Google Maps searches!
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