The Important Factors to Consider When Doing Backlink Analysis
00:17 Five Factors to Consider When Doing Backlink Analysis
Backlink analysis is an important part of SEO. It’s key for determining how well your website is performing, and for finding out if there are any adjustments you can make to improve it.
Here are the most important things to look at when doing backlink analysis:
First, it’s very important to look at the anchor text used in your backlinks. This will give you a sense of what kind of content they’re trying to promote, which can help you get a better idea of how they’re trying to rank. In addition, you also want to make sure that the anchor text that your links use is relevant to your business as well. You probably don’t want any links with anchor texts like “click here” or “here.” These links will not be useful to you because they aren’t providing any information about what they are linking to.
Next, be sure to check the number of backlinks pointing to your site, and how many other sites are linking to it. This gives you an idea of how much authority your site has overall, as well as how much authority each individual link carries. Additionally, if your site has a lot of backlinks, it’s probably already doing pretty well. However, don’t let that fool you into thinking that quantity alone is all that matters!
The next step is to look at how the backlinks were obtained. Did they come from another site with similar content or from another industry? If you have a lot of backlinks from other sites that are similar in content or purpose, these are probably good for SEO purposes, but if you have many links coming from unrelated sites, those may not be as useful for SEO purposes.
Fourthly, be sure to check the relevancy score of each link, which tells you whether or not the site that’s linking to yours has content that closely matches yours. If it doesn’t match closely enough, then that link might not be helping you rank as well as it could be, or it can even be hurting you in some cases!
Finally, try and diversify your backlink portfolio as much as possible. Don’t just focus on one type of link. Try to get a variety of different types of links so that your ranking isn’t dependent on any one type of link source, like links from forums or blogs.
Gain a better understanding of your website’s overall performance!
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