The Key to Making Effective Videos for SEO


If you’re a content marketer, there’s no doubt that you’ve heard the buzz around video marketing. But how do you make effective videos for SEO? Here are two tips to help get you started:

Optimize your thumbnails. There’s a reason why YouTube has gotten so many people excited about video marketing. It’s because they know what they’re doing, and one of their best tricks is optimizing their thumbnails to get as many people as possible to click on them. That means keeping them short and sweet. They should be no more than 1-2 words and should get right to the point of what your video is about.

00:04 The Key to Making Effective Videos for SEO
00:17 Optimize Your Thumbnails
00:43 Consider Your Audience
01:07 Informational and Promotional Videos
01:31 The Importance of Informational Videos

Think about your audience. Who are you trying to reach with this video? What questions do they have? What are their needs? How can you answer those questions in a way that helps them out? That’s how we want our videos to be: helpful. So, make sure your video answers some questions for someone who might be coming across it for the first time.

There are many different types of videos on the internet, but most fall into two categories: informational and promotional. Informational videos provide information on a subject that viewers can’t access in any other way. Promotional videos are created to market a product or service, and often include an “ask” for viewers to purchase something or sign up for something.

While both types of videos have their place on your website, content marketing expert Dan Shure recommends using informational videos as part of your overall SEO strategy because they’re more likely to be found by search engines than promotional ones. Informational videos also tend to attract more traffic than promotional ones, which means they’re better at bringing people back to your site and increasing page views on each page where they appear. The key thing when creating either kind of video is making sure it’s relevant to what people are searching for when they type keywords into Google or another search engine.

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