The Main Components of a Backlink Audit
Chapters
00:03 The Main Components of a Backlink Audit
00:17 Three Main Components of Backlink Audits
01:41 Other Factors Associated With Backlink Audits
A backlink audit is a comprehensive analysis of the links to your website, including a look at the quality and quantity of those links. It can also include an analysis of anchor text and site architecture.
There are three main components to a backlink audit: link data, site data, and anchor text data.
To begin with, let’s talk about link data. Link data is an overview of the number of links pointing to your site from other websites, as well as their quality and quantity. Link data basically determines the trustworthiness and authority of your links. In addition, link data can be broken down by different metrics, like anchor text or domains.
Moving forward, let’s take a look at site data. Site data is an overview of the content on your site that’s relevant to your target audience. It also includes information about how well-optimized each page is for certain keywords. Site data can be broken down by different metrics, like keywords or content types.
The third major component of any backlink audit is anchor text data. Anchor text data is an analysis of the words used in each link’s anchor text, which are the words that appear when you hover over a link. This shows you what search terms users are using when they click on links from other sites, which are likely related to your business! You’ll want to look at both branded and non-branded terms so that you can understand which ones drive the most traffic to your website.
Apart from these three main components, there are other things that are considered when doing a backlink audit, including domain authority, social media metrics, and backlink analysis.
Domain authority is a score that Google assigns to each web page based on its popularity and ranking in search results. The higher the domain authority, the more likely Google will consider your page relevant to searches related to your keyword.
Social media metrics include shares, likes, and comments, and these can be used to determine how well-received your content has been by other people online. These metrics are also helpful when determining whether or not you should change the content of one post for another.
Backlink analysis involves looking at all of the links pointing towards a particular site, determining how many there are, and which ones are from high-quality sources.
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