The Most Effective Ways of Doing Email Outreach
Chapters
00:04 The Most Effective Ways of Doing Email Outreach
00:17 The Seven Most Effective Ways of Doing Email Outreach in Order to Boost Your SEO Efforts
Email outreach can be a great way to boost your SEO efforts, but you need to make sure you’re doing it right. Here are some best practices for doing email outreach to help with your SEO efforts:
First and foremost, make sure you’ve done your research. Find out who works at the company you’re reaching out to and find ways to connect with them—their interests, their background, where they went to school—and then tailor your message accordingly.
Once you’ve found someone to reach out to, tailor the subject line to the person you’re reaching out to. If they’re in academia, use their title. If they’re in the industry, use their name. If they’re a blogger or journalist, use their blog name.
Next, make sure you have something interesting or useful to offer the recipient of your email. If they don’t see any benefit in linking back to you or reading what you have to say, they probably won’t do either one of those things! Remember that most people, even those who work at companies, are busy and just want something quick and easy before they move on with their day. So, keep it simple and straightforward!
Adding to that, always make sure that your email gets opened with a compelling offer or value proposition. Give them something that shows them how this will benefit them personally and directly, not just some vague benefit of working with you or your company.
Remember, be very specific about what you want. Don’t just say, “write an article about our company” when what you really want is an article with specific details about our company and how it can help solve a problem for your readership that they care about deeply.
Additionally, make sure your emails are always personalized and relevant! Don’t just send out a generic, mass-mailed email every time you want to contact someone. Make sure that every email you send is personalized for each recipient, and make sure it’s relevant to what they need or what they’re interested in.
Finally, it’s always a good practice to include links back to your website or blog content whenever possible! This makes it easier for people to find more information about the topic at hand, and if they like what they see, they’ll likely come back for more!
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