Those familiar with SEO and legal marketing already know the term backlinking and should also have a good understanding of why backlinks are necessary to SEO.
What Are Backlinks And Their Types?
What Exactly Is A Paid Link?
When we talk about paid link building, this is the most common question we get asked. Using Google's definition of a paid link, you see that it's "exchanging money for links or posts containing links; exchanging goods or services; or sending people free products to write about them."
In other words, even sponsored guest posts and paid reviews are considered paid links.
Here Are Some Benefits Of Backlinks
Creating natural backlinks is important if you are in a competitive niche, but I'm not saying that you don't create backlinks for a low competition niche. Building backlinks are very important if you don't want to give your first position on SERPs to anyone else.
Improve Your Ranking
- Get ranked for more keywords.
- Increase the Authority of the website.
- Establish an EAT.
- Build new Relations.
Most people say that you don't need backlinks to rank on Google. They are right and also wrong at the same time. As I said, some niches require backlinks to rank on Google and some niches don't.
The Pros & Cons Of Buying Backlinks
Increase in website rankings for target keywords: As a result of adding high quality links, you will see a jump in the ranking for different keywords. This can be permanent feature if you buy the best, high authority links.
An increase in conversions from traffic increase/placed links: Of course when your website will rank on Google, you will get more traffic, sales, or leads.
An increase in domain authority: Adding high quality backlinks increases the authority of a website.
Can outrank your competitors without any SEO effort on your part. No doubts but only if you have chosen the right backlink building service.
Bad quality backlinks can lead to your website being flagged as spam and removed from SERPs for a period of time. This can be recovered with the help of an expert agency, but better to buy your links from a professional service in the 1st place.
Can cost money: Freelancers and agencies charge more for high-quality backlinks but they don't give any guarantee for those links. Again don't cut corners, go with a professional backlink building service.
Some Factors To Consider While Buying Links
When you hire someone for paid backlinks to improve your keyword positions/domain authority, domain rating, or something we have discussed above, make sure you let them know about the following factors to make sure that your website will avoid any Google Penalty.
The first thing is that the backlinks should be diverse. This will help you avoid artificial links, and Google penalties for unnatural linking patterns or domains with low-quality content.
The next thing is that there are two types of paid link building services: White hat Link strategy vs black hat SEO.
If your website has been penalized before by using blackhat techniques such as buying spammy links such as blog comment, purchasing illegitimate social media followers or likes/shares, etc, then do not use a service provider who sells these type of services. This might result in an additional penalty to your site which could lead to its deindexing from all SERPs permanently.
The third thing is to make sure to check the traffic of the website from where you want to get a backlink, because if the site has high-quality, relevant keyword and content but gets low traffic then it will not be as good a backlink for your website. Higher traffic will mean higher chance of referral traffic filtering through.
In order to help improve your website visibility and drive traffic, think about the link placement on the site you are purchasing them from, and whether the links are relevant to it. Will readers of the linking website feel inclined to visit your resource when they see the link?
Check if the website is a real website not a PBN (Private Blog Network). Some PBNs are good but if they have organic traffic because google loves it. Low quality website's are not good.
Avoid using exact match anchors in every backlink. Use a different type of link in your link building campaign. Not all exact match and not all generic types of link. You are looking for a natural link profile whether you are link buying or creating your own backlinks for SEO.
One more important thing is that make sure the website doesn't have thin content with a lot of outbound links. It will reduce the backlink power that you will get for your website. Relevant content is required to help you rank but every piece of content needs to be high quality.
Avoid unnatural link placement, only use contextual links. A professional link building service should only provide high quality backlinks from an authority site.
Always avoid backlinks coming from Gambling sites even if the site has authority, traffic each and everything. An authority website is a great source of outbound links but it needs to be a relevant site, relevant to your topic/niche.
Check the link building strategy of the agency you are going to hire. Spammy backlinks will do more damage than good.