The Three Main Ways of Doing Email Outreach
Chapters
00:03 The Three Main Ways of Doing Email Outreach
00:47 Understanding How Cold Emailing Works
01:15 Understanding How Social Media Outreach Works
01:52 Understanding How Influencer Outreach Works
In this video, we’ll talk about how to do email outreach in order to grow your business.
To grow your business, you need to get in front of people who can help you with that growth. The best way to do that is through email outreach.
So, before anything else, let’s talk about why you should use email outreach. Email outreach is a great way to grow your business because it’s easy, cost-effective, and can be done from anywhere. You don’t have to have any special skills or training. All you need is something that lets you write an email!
Now, let’s talk about how to do email outreach. Technically speaking, there are three main ways you can do this.
The first way to do email outreach is through cold emailing. Cold emailing is when you reach out to someone who doesn’t know you and ask if they’d be interested in hearing more about what you do. This works best when there isn’t much competition for the person’s attention or when they’re actively searching for a solution like yours. Just make sure that when you do cold emailing, you make it clear to the other person just what makes your business and/or product unique.
The next type of email outreach is called outreach via social media. Another way of referring to this type of outreach is “social media outreach.” Social media outreach typically involves asking people on social media if they’d be interested in hearing more about what you do. This is most effective if the people you’re reaching out to on various social media platforms have already expressed interest in your industry or niche on social media. There are plenty of signs to look for that indicate a person’s interest in what you do, such as liking a post or commenting on one.
Now, the third main way to do email outreach is by finding influencers. This method of email outreach is commonly called “influencer outreach.” Influencer outreach basically involves finding people who already have an audience and asking them if they’d be willing to share your content with that audience. The key here is to find influencers who are in the same industry and niche as you. Once you’ve managed to do that, you’ll need to make sure that whatever you’re promoting will resonate well with the influencer’s audience.
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