The Ultimate Guide to Writing a Press Release – Keep It Short and Sweet

Contents

The only thing worse than writing a press release is reading one.

Chapters
00:00 Keep It Short and Sweet
00:04:The Easiest Way to Find Who Owns Any Link
00:32 Press Release Template For Small Business
01:01 Writing A Press Release That Will Get Picked Up By A News Outlet

That’s why we’ve put together this handy guide to help you write the perfect release that’ll grab everyone’s attention. When you’re writing a press release, it’s tempting to put everything in there, but don’t do it! Write like you’re talking to a friend; you don’t want them to lose interest halfway through the sentence. If they lose interest halfway through your sentence, you can bet they’ll also lose interest halfway through the article.

Your title should be catchy enough that people stop and reed the rest of your release, but not too catchy it gets annoying, or worse, readers think that it’s a joke or a lie. The press release shouldn’t be longer than a page, and it should only include necessary information. The most important thing is to make sure that you include an interesting hook to get readers’s attention, as well as a deadline for how long you need to be contacted by the media for more information.

The more concise and to-the-point your press release is, the better. If you have a lot of information to include, consider breaking it up into multiple releases. For example, if your company just won an award, you might want to write one release for the award itself and another for why you won that particular award. When you’re writing a press release for your business, it’s important to keep things short and sweet. This way, you don’t overwhelm the reader with too much information, but you still get your message across.

Here are some tips for writing a great press release that’ll get picked up by news outlets:

Do your research and make sure you have enough information to write a good story.
Make sure the tone of your writing matches the brand voice of your company.
Keep it short and sweet; you want news outlets to pick up on this release and share it with their audience!

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