The first thing you need to do before writing a press release is to learn who your audience is.
00:00 Learn Your Audience
00:04 How to Get the Media’s Attention
00:41 Writing Your Press Release As A Writer
01:44 How To Write A Press Release That Gets Results
You want to make sure that your press release is going to be read by people who’re going to relate to it. If you don’t know who your audience is, then how’ll they know they should read what you published? For example, if you’re writing a press release about LinkDaddy’s new feature that allows users to upload videos from YouTube into their link shortener, then the best audience would be bloggers or influencers who write about SEO and link shorteners. They’d be interested in this feature because it can help them create links without having to go through the trouble of creating an account on another platform like YouTube.
When writing a press release, it’s important to remember that the audience will likely be people who’re not familiar with your product. To help them understand what your product does and why it’s useful, you need to clearly define what it is and how it can benefit them. For instance, if you’re writing a press release for LinkDaddy, you might say “LinkDaddy is a service that allows users to create short links for free, and those links can be used in emails, social media posts, and text messages.” We’ve talked at length about how to write a press release. Before you can start writing, you need to know who your audience is and what they want from your press release.
The audience for most press releases are journalists who are looking for a quick overview of the story you’re telling. They need to understand what makes your company stand out from others in your industry, as well as why they should care enough to write about it. So, how do you write a good press release? You’ll want to include the following information:
Your company’s mission statement or values
A brief history of the company
Why this news is important for readers
In order to create a successful press release, you need to know who you’re writing for. The best way to do this is by reading past articles about your company, products, or services. If there are existing stories about your company that mention its mission statement, goals, or vision, you should include them in your release. Make sure that all information is current and accurate. For example, if a website mentions an email address that no longer works, remove it from your press release so the reader doesn’t get confused when they try to contact the company. Press releases are traditionally organized in chronological order, but they can also be organized by subject matter or other categories as well. Make sure that each section has a clear beginning and end so readers don’t get lost while trying to follow along with what’s happening in the story; this’ll keep readers focused on what matters most!
LinkDaddy will get your Premium Press Release syndicated on major news publications, delivered into newsrooms, sent directly to targeted journalists, posted to social media and pushed onto mobile devices.
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