Working with a content marketing consultant can be a tricky process, but it’s an essential one if you want to ensure that your content marketing strategy is on point. If you’re like most people, though, you probably have no idea where to start. That’s why we made this video so that you could learn what to avoid when working with a content marketing consultant.
00:05 Things to Avoid When Hiring or Working with a Content Marketing Consultant
00:29 Don’t Rush Them for a List of Things That Can Be Done
00:42 Avoid Micromanaging Them
00:57 Avoid Being Too Prescriptive
01:16 Hire a Consultant That Has a Clear Process
01:38 Don’t Hire Someone Who Doesn’t Have Experience With Your Goals
01:56 Don’t Hire Someone Who Doesn’t Have Experience Creating Original Content on Social Media
First, avoid the temptation to ask for a list of all the things that can be done. You want your consultant to be able to think on their feet and come up with creative ideas for you.
Next, avoid micromanaging them. A good content marketing consultant will have an experience that you don’t have and will be able to guide you in ways that you wouldn’t even know to ask for. Let them do their job!
Furthermore, avoid being too prescriptive about what types of content you want to be created or the channels it should appear on. A good content marketing consultant knows how to put together an effective strategy based on who your audience is and what your goals are, not just what kind of content they like.
Fourth, make sure that the consultant you hire has a clear process for working with clients and communicating expectations. A good consultant will have an onboarding process where they set clear expectations and give you access to everything you need, such as coaching calls, videos, or checklists so that there are no surprises later on down the line!
Fifth, don’t hire someone who doesn’t have experience with your goals. If you’re looking to increase sales or create more leads with content marketing, make sure the person you hire has experience working with companies that are just like yours when it comes to their goals and needs.
Sixth and lastly, don’t hire someone who doesn’t have experience creating original content for social media channels like Facebook and Twitter. It’s one thing if they can write a blog post and share it on LinkedIn, but don’t expect them to create visual content, such as memes, or video content, like how-to videos, that will resonate with your target audience on these platforms.
When hiring a content marketing consultant, be sure to avoid these common mistakes!
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