YouTube is a great way to reach a wide audience, but it can be difficult to get your videos noticed by search engines. There are things you can do to help ensure that your videos will be seen by people who are searching for them and also things you should avoid doing. In this video, we’re going to talk about what you need to avoid when optimizing your YouTube video for search engines.
00:05 Things to Avoid When Optimizing Your YouTube Video for Search Engines
00:30 Avoid Using Too Many Keywords in Your Video
01:00 Avoid Using Auto-Generated Titles for Your Video
01:33 Don’t Include Clickbait in the Title of Your Video
01:57 Don’t Use too Many Variations of the Same Word in Your Video
02:18 Don’t Add or Use Irrelevant Tags or Descriptions in Your Video
First, avoid using too many keywords. It’s tempting to think that if you use a bunch of keywords, you’ll rank higher in search results, but that’s not true. If you try to cram too many keywords into your video description or other metadata, it will look like spam, and people won’t want to watch it. Apart from that, search engines will usually penalize you for spammy behavior, and it can actually cause your video to be ranked lower than it should be.
Second, avoid using auto-generated titles. These are titles like “How To Make A Sandwich” that can often be found at the top of a list of similar videos. Because these titles are so generic, it’s unlikely that they will rank well in search results. Instead, consider creating a custom title for each video that includes at least one unique phrase or keyword that is related to the content of the video and also helps to differentiate it from other videos on YouTube.
Next, don’t include clickbait in the title of your video. Clickbait is a term that describes the content that lures people into clicking on it by promising something amazing. However, when they click through, they’re disappointed by what they find. This can result in people leaving your video immediately and not returning.
Fourth, make sure you don’t use too many different variations of the same word, such as “dentist” and “teeth doctor.” This can also look like spam because it looks like you’re trying too hard to rank higher by changing up the words slightly. Overall, doing so serves no purpose for your SEO efforts.
Lastly, don’t try to game the system by adding irrelevant tags or descriptions. Just focus on creating great content that focuses on one topic and makes sense for your audience!
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