When launching a new product, it’s important to know the right way to approach it. In this video, we’ll talk about the things you should avoid when writing a press release for your product launch.
00:05 Things to Avoid When Writing a Press Release For Your Product Launch
00:18 Don’t Use Flowery Words
00:40 Don’t Use a Passive Voice
00:51 Don’t Refer to Yourself in Third Person
01:11 Don’t Just Write About the Features of Your Product
01:19 Don’t Try Too Hard to be Unique
01:33 Don’t Be Boring
01:45 Don’t Try to Be Funny
First off, don’t be overly verbose or flowery in your wording. Don’t use overly broad or vague language; instead, make sure you’re using concrete, specific words that capture your audience’s attention. Also, don’t include any jargon or industry-specific terminology unless it’s absolutely necessary.
Don’t use a passive voice when describing your product; instead, try to write in an active voice so readers can more easily understand what you’re trying to say.
Don’t refer to yourself in the third person. It’s not uncommon for people to write their own press releases, but if you’re doing it yourself, make sure that you don’t refer to yourself in the third person. This will make your release sound impersonal and unprofessional, which is exactly what you’re trying to avoid.
Don’t just write about the features of your product. Write about how those features impact customers’ lives and how they help them solve problems.
Don’t waste time trying to come up with something unique or different. The best thing you can do is write an honest, straightforward statement about what your product does, who it’s for, and how you came up with the idea.
Don’t be boring. Your audience is interested in you because they want to know more about what makes you special; don’t let them down by being too dry or dull in your writing style.
Lastly, don’t try to be funny or clever when writing your press release. Instead, focus on keeping things simple and straightforward so readers will understand what your business is all about right away.
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