If you’re thinking about creating a video to promote your business, you might be wondering whether or not it’s worth the effort. After all, it seems like more and more websites are moving away from text and toward video, but is that really true?
00:05 Things to Consider When Creating a Video for SEO
00:19 According to Google, People are Beginning to Prefer Video Over Text
00:59 The Content of Your Video Should be Compelling
01:11 Decide Whether You’re Going to Use Existing Footage or Shoot New Ones
01:26 Consider Where the Content Will be Hosted
01:45 Make Sure Your Video is Optimized for Search Engines
02:17 Don’t Stuff Too Much Text in Your Video
Well, according to Google, the answer is yes. In fact, Google’s research found that users are more likely to watch a video than read text on a page because it takes less time to understand the information being presented. This means that if you want to get your message across quickly and effectively, you should consider adding a video to your site!
A video is a powerful tool for search engine optimization because it can help you get your business in front of more people. However, before you start shooting your next video, keep in mind that there are certain factors that need to be taken into account when creating content for SEO purposes.
First and foremost, the content of your video needs to be compelling and engaging. Think about what kind of content your target audience is interested in, then make sure that’s what your video delivers.
Secondly, you need to decide whether or not you’re going to use pre-existing footage or if you’ll be creating something from scratch. If you have existing footage, make sure the quality is high enough so that it looks good when scaled down or compressed.
Next, consider where you’ll be hosting the video content, and make sure that it’s an appropriate place for your target audience. If they’re going to find your videos on YouTube or Facebook, then those platforms might be good options for hosting them; otherwise, think about using sites like Vimeo or Wistia instead.
Fourthly, make sure that your video is optimized for SEO. That means using keywords in the title and description that are relevant to your business and its industry. Also, make sure you use those keywords throughout the body text of the description as well. Furthermore, don’t forget about tags! Tags help people find your videos on social media sites like Instagram and Twitter, and they can also give Google an idea of what kind of content they’ll find when they search for those terms on their own site.
Finally, try not to include too much text on screen at one time. You don’t want viewers getting distracted by too many words at once!
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