When you’re planning an event, writing a press release is an important part of promoting it. In this video, we’ll take a look at what you need to consider when writing a press release for your event.
00:05 Things To Consider When Writing a Press Release for Your Event
00:20 Determine Who Your Audience Is
00:40 Write Down Helpful Information For Journalists
00:52 Write in a Way That Grabs Your Readers’ Attention
01:14 Include Important and Relevant Contact Information
01:27 Questions That Should Be Answered When Writing an Events PR
The first thing you should do is determine who your audience is. You don’t want to make assumptions about who’s going to be interested in your event, so spend some time thinking about who might find it interesting. Then, write a brief description of what will happen at the event and why people should come.
You’ll also want to write down any information that would be helpful for journalists or bloggers who might cover the event, like how much tickets cost and how long they’re available for purchase.
You should also write in a way that’ll grab readers’ attention. Use short sentences rather than long ones, and avoid jargon and cliches whenever possible. Make sure the tone of your press release is consistent throughout; don’t switch from formal to informal or from casual to professional in one paragraph.
Finally, once you’ve finished writing your press release, make sure it has all the relevant contact information so that people can reach out with questions or comments about the event or your business in general.
Remember, before writing your press release, make sure that you already have the answers to these questions:
What is the goal of your press release? Is it to inform people about the event, or is it to get them excited about it?
How long should the press release be?
Who are you targeting with this press release? Do you want it to go out to all media outlets, or will you focus on local newspapers and TV stations?
What kind of information should be included in the press release? Will there be speakers at the event? If so, what do they have to say? Will there be a theme or specific message that you want people to take away from the event?
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