One of the main factors that affect your website’s ranking on Google is the quality of your content. This is why it’s important to keep your content fresh and up-to-date. Google frequently updates its search algorithm, and when these updates occur, your website’s ranking can be affected.

00:03 Keep Your Content Fresh and Up-to-Date
00:21 What are Core Updates?
00:46 Make Sure Your Content is Relevant
01:04 Questions to Measure the Quality of Content

Google makes hundreds of changes to its search algorithm every year, but some are more significant than others. These major updates are known as “core updates”, and they can have a big impact on your website’s traffic and visibility.

While it’s not possible to know exactly what factors Google takes into account when making these updates, there are some common themes that seem to be associated with them.

One of the best ways to ensure your website is ready for a core update is to make sure that all of your content is high-quality and relevant. Google’s algorithm is designed to surface the best results for users’ queries, so if your content isn’t up to par, it’s less likely to rank well.

To assess the quality of your content, ask yourself these questions:

Are my content well-written and free of errors?
Is my content comprehensive and informative?
Does my content provide value to readers?
Is my content relevant to my target audience?
Is my content updated regularly?

If you can answer “yes” to all of these questions, then your content is likely of a high enough quality to withstand a core update.

Remember, content is only one part of the ranking equation. Google also takes into account factors like user experience, backlinks, and technical SEO when determining where your website should rank.

By focusing on creating high-quality content and keeping your website up-to-date, you can help ensure that your website is ready for whatever Google throws its way.

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