Thoughts On What Hurdles Are Preventing Your Prospects From Saying


Handling possible objections that are preventing your prospects from saying yes is a great source of content. Being able to pre-empt these can stop them from occurring. Financial concerns of the customers. The customer may feel that the cost is not worth the product/ service. Create blog content that focuses on building value.

Hesitancy by the customers to do business with you. This may be because they have no knowledge of how you do business (Fear of the unknown). Build content that helps to establish you as experts in your field and establishes trust.

The customer may not realise that they have a need for your product/service. Build content that shows how your products/services can solve their problems. Examples of existing customers who use your product and highlight how that helped them solve their problems. It might be a timing issue.

The product/service may not be essential to a customer at that specific moment. Create content that builds urgency – why they need to get on board now. The prospect may already have a provider from elsewhere. Put together content that convinces them to switch to by showing how you are better for them.

Understand how to make your prospects say yes.

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