Three Important Components of Video SEO
Chapters
00:04 Three Important Components of Video SEO
00:11 Optimize Your Video for Mobile Searches and Mobile Devices
00:31 Come Up With a Good Title
01:13 Write an Engaging Description
01:49 Add Accurate Tags
Video SEO is an important part of your video marketing strategy, and it’s something that you need to take seriously.
There are a few different elements that you can optimize for the best possible results. The first thing to keep in mind is that your video should be optimized for mobile devices. This means that the size of the file will be important to consider when you’re uploading, as well as how long it takes for a user to download and playback the video.
The second thing to consider is the title of your video. Just like with any other form of content marketing, this is one of the most important pieces when it comes to optimizing for search engines. A good title should be clear, concise, and relevant to both users and search engines alike. Additionally, your video must contain the keyword you’re targeting. It’s crucial to think about what people would be searching for if they were looking for information on your topic.
The third thing to keep in mind is tags and descriptions. These should also be clear and concise while still providing enough information so that someone who might want more information about what they’re seeing can find it easily enough!
The description is what shows up when someone clicks on your video in search results, so if you want them to click on yours instead of another one, make sure you have an engaging description that will draw them in! It should summarize what your video is about in a way that makes sense to someone who has yet to see it. It should also include a call-to-action (CTA), which dictates what the viewer should do after watching your video. This could be something like “Subscribe!” or “Check out my channel!” Similar to your video title, the description should also contain specific keywords that are related to your topic.
Finally, let’s talk about tags. Tags are basically keywords that describe your video, so make sure they’re accurate representations of what’s going on in the video and not just random words that are thrown together because they sound good. Tags are used by Google to find related videos when someone searches for something. They’re also used by other websites that host your videos through embeds so they can show them off!
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