Tiered link building is a method of building links to your website that has been proven to be effective in moving the needle on your organic rankings.
00:04 Tiered Link Building: How to Conduct Tiered Link Building
00:20 Look for Relevant Sites That Have Good Relationships With You
00:40 Identify Opportunities for Guest Blogging
00:59 Look at the Kind of Content They’re Producing
01:17 Keep Track of the Links You’re Getting
01:37 Keep Track of Your Outreach Emails and Responses
01:57 Make Sure Your Links are Passing Value Through Anchor Text and Keyword Usage
With that, there are many different steps involved in tiered link building, but here are some key points to keep in mind:
First, you’ll want to find relevant sites that already have good relationships with your brand. This can be done by doing some research on social media and looking at which websites are sharing your content. You can also use tools like BuzzSumo or Moz to find influencers who have shared similar content and reach out to them directly.
Next, you’ll want to identify potential opportunities for guest blogging on those sites, if possible. Doing this will help increase their trust in your brand and potentially lead them back through those relationships later on down the line when it’s time to do what are called “link reclamation” campaigns.
You’ll also want to look at what kind of content they’re producing themselves and see if there’s any overlap with it. For instance, maybe they’re writing about something similar but less broad than what you’d write about. If that’s the case, then this is an even better opportunity for guest blogging.
Also, once you have acquired relevant links, it’s important to keep track of them so you know where they came from and how much weight each one carries. You can do this by using tools like Open Site Explorer or Majestic SEO, both of which show how many links are pointing at a particular page as well as their Page Authority (PA).
It’s also a good idea to create a Google Spreadsheet where you can keep track of all of your outreach emails and responses. You should also include information about what kind of link they’re giving you, whether it’s a contextual link or a nofollow link, where on their site it will appear, if they’re willing to do an interview with you, and other details.
The next and final step in tiered link building is making sure those links are passing along some value through anchor text and keyword usage. You want each one of these external links to contain a keyword phrase related to what your business does so that when someone searches for that term, they’ll be directed straight back to your site.
Tiered link building can be an effective strategy to employ when conducting SEO!
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