When you’re creating a video for SEO purposes, it’s important to think about the keywords you want to rank for. This is because the words and phrases you use are what will make people find your video when they search for those terms.
00:05 Tips on Creating an Effective Script for Video SEO
00:18 Think About What People Might Search For
00:58 Use a Mix of Long-Form and Short-Form Keywords in Your Script
01:23 Use Different Kinds of Keywords in Different Places in Your Script
01:51 Include a CTA Near the End of Your Script
To come up with an effective script, think about what people might search for when they’re looking for something similar to what your video is about. Then, use those keywords in your script. This is especially important if you’re making a video about something specific, like how to do something because people searching for that topic might not be expecting to find a video somewhere else.
Having said that, a well-written script is one of the most important components of video SEO. It’s what your audience will be hearing, so it’s important to make sure that it’s as effective as possible. Here are key tips for coming up with a great script for your video for SEO:
Use a mix of long-form and short-form keywords. Long-form keywords are typically used to describe the product or service that you’re offering, while short-form keywords should be used to describe the benefits of those products or services. For example, if you’re selling an app that helps people learn how to cook, your long-form keyword might be “app” while your short-form keyword might be “cooking.”
Use different kinds of keywords in different places in the script. Some keywords might be more important than others and should therefore be emphasized more heavily in your script—for example, if you’re selling an app that helps people learn how to cook, then “cooking” would likely appear more often than “app.” The same goes for longer versus shorter keywords—make sure there’s some balance between them so that your video doesn’t sound like it was written by someone who only knows one thing about cooking!
Lastly, in order to have an effective video for SEO, you need to make sure that your video has a clear call-to-action or CTA. A call-to-action is something like “Click here” or “Watch more videos in this series.” Your CTA should be placed at the end of your script and should be repeated several times throughout the video. This will help remind viewers what they’re supposed to do with the content they just watched.
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