Tips on How to Perform Keyword Research for YouTube SEO

Contents

Keyword research is the foundation of your YouTube strategy. It’s how you find the right words to use in your video titles, descriptions, and tags so that you can reach the right audience. This will help you get more views, subscribers, and ultimately more revenue from your videos.

Chapters
00:06 Tips on How to Perform Keyword Research for YouTube SEO
00:27 The Importance of Keyword Research
00:53 Make Sure to Set Up a Google Analytics Account and Make Use of Various Tools for Keyword Research

Keyword research is important because it helps you find out what people are searching for so that you can tailor your content to match those searches. It also helps you determine if your channel is ready to handle more traffic from people searching for related content. If you don’t do keyword research, you may end up posting videos that aren’t optimized for search engines or for viewers!

The first step in keyword research is to set up a Google Analytics account so that you can see how many people are coming to your site and what they’re doing there. Once you have access to this data, try Googling some of your top keywords and see where they rank on page 1 of Google’s search results, or even page 2 or 3. You can also use tools like Moz Keyword Explorer, SEMRush, and Ahrefs to check how many searches each keyword gets every month and which ones are most popular with advertisers.

Tips on How to Perform Effective Keyword Research

Moving forward, here are a few keyword research tips:

Use Google’s Keyword Planner tool. It provides accurate monthly search estimates and suggestions based on broad, narrow, or exact match keywords, and it’s free!

Don’t forget that Google can tell if a keyword is misspelled by looking at its search history, so don’t be afraid to use variations of your main keywords in the same search. For example, if you’re looking for “haunted houses,” try “haunted homes” or “haunted places.”

Use negative keywords to eliminate irrelevant results from your results set. This will save you time when writing a title and description for each video.

Analyze your competitors’ videos and their keywords. Look at what keywords they’re targeting and how they’re targeting them. This will give you an idea of what works on YouTube and what doesn’t.

Look for long-tail keywords, which are keywords with 3 or more words. These tend to be more specific than short-tails, which are only 1 or 2 words, so they’ll be harder for your competitors to rank for but easier for you to rank for because there’s less competition!

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