Just as there are proper ways of tracking backlinks, there are also important things that you need to keep in mind when doing so.
00:06 Tracking Backlinks: Important Things to Keep in Mind When Tracking Backlinks
00:13 Make Sure Your Tracking the Right Kind of Links
00:45 Be Sure to Track How Many Links Each Site Linking to Yours Has Pointing at It
01:15 Make Sure the Sources of Your Backlinks are Reputable and Authoritative
01:28 Make Sure The Sources of Your Backlinks Have Domain Names Similar With Yours
01:45 Make Sure Your Backlinks are Relevant
First, it’s important to make sure you’re tracking the right kind of links. The best way to do that is by checking the anchor text used in the link. If it’s an exact match—for instance, if someone linked directly to your homepage with your website name—that’s a strong indication that they’re endorsing your website. If the anchor text is less direct, on the other hand—for example, if they linked to your website while also mentioning another company in their article—that’s probably a weak endorsement of your site and doesn’t offer much value.
Second, be sure to track how many links each site that’s linking to yours has pointing at it. While some sites might have a lot of links, that doesn’t necessarily mean they’re high-quality or have very much authority. It could just be that someone else linked to them from their own site, or maybe even from an unrelated site. By looking at the number of backlinks each site has pointing at it compared to its total number of pages, you can get a sense of how powerful those links are going to be when promoting your site.
Additionally, you’ll want to make sure that the websites providing your backlinks are reputable and authoritative. This means that they have a lot of content on their website and that they’re likely to be able to link back to you as well.
It’s also important that whatever site is linking back to your website has a similar domain name. For instance, both your sites end in “.com.” If the domain name is different, it can cause confusion among users and may reduce the effectiveness of your link-building strategy.
Finally, make sure any backlinks your website has are relevant to your business or industry so that they won’t seem spammy or unethical. You want people who click through these links to see information about what you offer or helpful resources related specifically to them, not just random articles about other businesses that have nothing at all related directly with yours!
Tracking backlinks is equally important as building them!
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