Two Types of Outgoing Links – Dofollow and Nofollow
Chapters
00:05 Two Types of Outgoing Links – Dofollow and Nofollow
00:44 What are Nofollow Links?
01:04 What are Dofollow Links?
01:19 Nofollow vs. Dofollow Links
Outgoing links are a crucial part of writing online content. They help your readers find other websites that can offer more information about the topic you’re discussing. But not all outgoing links are created equal.
When you’re building your website, you want to make sure that it’s as search-engine-friendly as possible. That’s why we’re going to talk about two types of outgoing links: dofollow and nofollow.
Dofollow and Nofollow links are the two types of outgoing links that can be used within your content. They are differentiated by the fact that one is followed by search engines (dofollow) and the other is not.
Nofollow links do not pass any value to your website, but they still allow you to create a connection between two pieces of content on different pages or websites. This type of link is often used for split testing purposes because it allows you to compare how each link performs with different ad copy or creatives.
Dofollow links pass all their value to the website they are pointing towards. This means that anyone clicking on a dofollow link has been deemed worthy enough by search engines for them to visit another site and add its ranking power through their clicks.
The difference between these two types of links is pretty simple. If you have a dofollow link, it means that Google will count that link as a vote for your site. It’s like saying “this is where I’ve gone to.” When you use a dofollow link on your site, people can click on it and be directed to another website.
If you have a nofollow link, then Google won’t count it as a vote for your site. So if someone clicks on that link, they won’t be directed anywhere.
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