Content marketing is a way to deliver your message to your audience in a way that makes it easier for them to digest and understand. However, there are many different types of content marketing strategies, and they can be used together or separately. In this video, we’re going to break down the main types of content marketing and show you how each one can help you reach your business goals!
00:02 Types of Content Marketing
00:25 Content Marketing Through Blogging
00:48 Content Marketing Through Social Media Posts
01:15 Content Marketing Through Video
01:38 Different Classifications of Content or Content Marketing
The first type of content marketing we’re going to talk about is blogging. Blogging is one of the best ways to get your brand’s message out there and build up a community of loyal fans. You can use your blog as a place where you share information about your industry, answer questions from potential customers, or even just show off your team’s personalities!
Another type of content marketing is social media posts or social media marketing. Social media posts are great because they allow you to reach a wider audience than just those who come directly to your website every day. If someone sees one of your posts on Facebook or Twitter, then shares it with their friends, then those people will come back for more! It’s like word-of-mouth advertising without having to pay for it!
The last type of content marketing we’re going to be talking about today is video or video marketing. Video is a great way for companies like yours to connect with their customers in a fun new way that helps them learn more about both the products/services offered. Your audience can get to know how your business or company works and why they should buy from you instead of your competitors.
On a broader scale, there are different classifications of content marketing. These include information and entertainment marketing.
Information marketing consists of blog posts and articles about topics related to your business. This type of content helps educate your customers about their needs and interests so that they can better choose what products or services will benefit them most.
Entertainment marketing helps entertain your audience by providing videos, games, and quizzes that are fun but also relevant to your business. The goal here is not necessarily informing customers but rather entertaining them as a way to build trust with them so they’ll become more engaged with your brand overall.
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