Understanding the Roles of an SEO Consultant
Chapters
00:04 The Role of an SEO Consultant
01:47 Three Areas an SEO Consultant Can Help You With
An SEO consultant is the person who helps you take your website from its current state to the next stage in the process of becoming more optimized for search engines. They can help you improve your site’s design, content, and user experience to make sure that it’s ready to be crawled by Google, Bing, and other search engines.
You see, Search Engine Optimization, or SEO is the process of making sure that your website is set up in a way that makes it easy for people to find it when they’re searching on Google or another search engine. It involves things like making sure your metadata is correct so that Google knows what keywords are relevant to your business, making sure that all of your content is easily readable by both humans and machines, and creating a site structure that makes sense for users as well as Google’s crawlers.
Simply put, SEO is a process that helps your website rank better in search engines. It’s about getting your business’ website to show up higher in the search results than other websites that are competing for the same traffic.
Thus, an SEO consultant is someone who helps you figure out how to make sure your business gets the best possible placement in search results.
Furthermore, SEO consultants can help you with things like keyword research, which is how they find out what words people are using to search for products or services like yours. Then, they’ll use those keywords to optimize your site so that it shows up when people search for them. They’ll also give you tips on how to improve your site’s design and structure so that it ranks better in search engines. Plus, they can even help you build links between sites that can help boost your rankings even further!
Moving forward, there are three major areas that an SEO consultant can help you with.
On-page optimization: This is the process of optimizing your website’s content and structure to rank higher in search results.
Off-page optimization: This is the process of optimizing external links and social signals that point to your site, so it appears higher in search results.
Local search optimization: This involves optimizing your local listings (Google My Business, Yelp, etc.) so you’ll rank higher for local searches and get more visibility among potential customers in your area.
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