Video for SEO: Creating Testimonial Videos
00:04 Video for SEO: Creating Testimonial Videos
00:18 Benefits of Creating Testimonial Videos
01:05 Tips for Creating Testimonial Videos
An intuitive way to use video for SEO is to create testimonial videos for your business.
Creating testimonial videos for your business can be an effective way to increase your overall SEO rank.
Testimonials are one of the best ways to show potential customers that you are reputable and worth their money. People like to hear from other people who have been in the same situation as they are, so when they hear another person talk about how great your product or service is, they may feel more inclined to buy it themselves.
People also tend to trust the opinions of others more than they do advertisements, so if you can get someone with a lot of followers on social media to talk about how great your product is and link back to your website, then that could be even more effective at boosting your SEO.
When it comes down to it, testimonial videos are an easy way to boost your SEO ranking because all you need is a camera and some people willing to speak up about how much they love what you’re doing!
With that, here are some tips for making effective testimonial videos:
First and foremost, be sure to have an expert on camera. Don’t just get the CEO, who has no real authority on the subject matter. Get an expert who knows exactly what they’re talking about and can teach viewers something new.
Secondly, make sure your video’s relevant. You don’t want to create a video of someone talking about how much they loved your product if you sell baby clothes. Make sure to choose topics that are relevant to your product or service so viewers will actually be interested in watching it!
Additionally, make sure the video is short and sweet. A good testimonial video should be no more than three minutes long. When you’re creating a video for SEO purposes, it’s best to keep things short and sweet so the viewer can easily digest what they’re watching. If you have a lot of content, consider breaking it up into multiple videos.
Lastly, use compelling visuals. You want your viewer to be able to see exactly what your customer saw when they tried your product or service. This way, they’ll feel as though they’re experiencing it themselves. Be sure to include all of their favorite moments in the video!
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