Video SEO: Dangerous Mistakes That You Need to Avoid
00:30 Common Mistakes to Avoid When Doing Video SEO
Video SEO is a great way to drive traffic and increase conversions, especially for smaller businesses. It’s also a great way to build brand awareness and credibility in your industry. However, if not conducted properly, it can be a waste of time and money.
With that, we’ve come up with a list of the biggest mistakes to avoid when conducting video SEO.
Before anything else, don’t just slap a bunch of videos on YouTube and call it good. You want your videos to be optimized for search engines in order to be easily found by potential customers online. This means you’ll need titles and descriptions that are relevant to the content of each video so that Google understands what’s being discussed in each one. Furthermore, having clear and accurate metadata for your videos can provide search engines with a better understanding of your videos’ overall theme or topic. This’ll help make sure that people searching for something specific within your niche will find your videos easier than others.
Another mistake that you definitely want to avoid making is not having a video sitemap. If you want Google to know what your videos are about, you need to submit a sitemap for them. This’ll also help make sure that when people search for keywords related to your content, they’ll be able to find your videos easily.
Thirdly, don’t forget about your keywords. You want to make sure that you’re using the right words in your description, tags, and title so that your video is found by people searching for it.
Also, while it’s important to use keywords, don’t overdo it and make sure they’re used naturally in your content. Don’t just add a bunch of random adjectives in there because you think they’ll help you rank higher. It’s better to have one or two keywords that are used naturally than 10 that sound unnatural.
You should also post your videos on relevant social media platforms, like Facebook or Instagram, if possible. Keep the focus on what makes your video unique and valuable. Don’t just post it everywhere because it’s easy to do so.
Lastly, make sure people can actually watch your videos! If something goes wrong with the player or the link takes people to a blank page instead of playing the actual video content, then consider fixing these issues before posting them publicly online.
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