Video SEO: How to Make Your Videos More Searchable
Chapter
00:28 Five Ways to Improve Your Video’s Visibility and Searchability
Video SEO is a complex technique that requires a lot of attention to detail and thought. It’s not just about making sure your title has keywords in it or putting captions on the video.
Despite video SEO being a complicated topic, there are some simple things you can do to make sure your videos are getting the most visibility and searchability when it comes to search engines.
The number one way to improve your video’s visibility and searchability is to create a good title and description. This is something that you can do before you even upload your video, and it’ll help search engines identify what your video is about.
With that, be sure to title your video accurately. Make sure it’s descriptive and includes keywords that are relevant to what you’re talking about. This’ll help people find your content in search engines. You should also include the most important keywords in the description field for the video on YouTube, but don’t go overboard. The description should be about three paragraphs long and include no more than 300 words.
The second most important thing is to make sure that your videos are on an approved host site. You can’t just upload them anywhere! You need to put them on a site that people will actually want to watch them on, like YouTube or Vimeo.
Next, make sure to add a transcript for your video. That way, people who can’t watch it or don’t want to, can read along with it instead. This’ll make it easier for people who are deaf or hard of hearing to access your content, as well as helping search engines understand what’s being said in the video, which will increase its SEO performance.
Another way to boost your video’s visibility and searchability is by making sure that any images used are relevant to what’s being talked about in the video itself. Don’t just throw random pictures up there because they look cool! If you’re talking about a specific topic, use images related to that topic.
Finally, link out to other videos on YouTube that are related to yours and create links within your video that point back to relevant pages on your website or blog. This is a great way to ensure that your viewers will be able to find more information related to what they’re watching if they want it!
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