Video SEO – How to Write a Compelling Video Title

Contents

You’re probably familiar with the concept of video SEO: using certain techniques to make sure Google knows what your videos are about. However, did you know that a title can be one of the most powerful ways to get the search engine’s attention? When it comes to video SEO, the title is everything.

Chapters
00:04 How to Write a Compelling Video Title
00:40 You Can Use Questions as Your Titles
00:58 You Can Add Numbers to Your Video Titles
01:37 Use Keywords in Your Titles
02:15 You Can Add Quotes to Your Titles

The right title can help you attract and retain viewers, while the wrong one can turn them off immediately. With that, here are some tips for creating compelling titles:

First of all, you can use a question for your title. This will get people interested in the video and make them want to watch it. It also allows you to give an answer to that question in the description, so you can fulfill the promise of the title.

Secondly, use numbers in your titles. Numbers are easy to remember and they give viewers an idea of what they’re going to see in the video. If you have a listicle, which is a list of tips or steps, make sure each item has its own number so that viewers can easily find what they’re looking for later on. Using numbers can also be good if there is a specific number that is related to your content, like what number of steps you had to take in order for something to happen. It’s also good if you want to show how many times something happened or how many times something was done.

Thirdly, use keywords in your titles. If a viewer searches for “how to bake cookies,” don’t use “bake cookies” in your title. Instead, use “how to bake chocolate chip cookies”! It’s more specific and it will help people find your video when they search for exactly what you have to offer. This is an obvious idea, but it’s so important that it bears repeating: if you want to be found, use your keyword in the title! It’s also a good idea to use it at least twice in your description.

Lastly, you can also use quotes from someone else. However, make sure the quote is not taken from anyone famous or well-known because it might seem like spammy advertising and make people not want to watch your video. They might feel like they’re being sold something rather than being told about something interesting enough for them to invest their time into watching it.

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