Video SEO: Tips for Promoting Your Video
00:04 Video SEO: Tips for Promoting Your Video
00:31 Optimize Your Video for Search Engines
00:59 Promote Your Video on Different Platforms
01:26 Come Up With a Strategy
01:44 Use All the Tools at Your Disposal
02:07 Add Images to Your Links
When you’re trying to market a video or do video SEO in general, it can be difficult to know where to start. There are so many different pieces to the puzzle, from the title and description of the video itself to how you share it on social media to what keywords you use while promoting it.
While there’s no one-size-fits-all approach that works for every video, there are some basic best practices that will help you get the most out of your marketing efforts.
First things first. Make sure your video is optimized for search. You want people to be able to find your videos when they’re searching for something specific or related, so use tags and keywords in your title and description; that’ll help them do just that. Also, remember that Google prefers videos that are longer than two minutes, so if possible, make sure your video is at least two minutes long so it can easily get indexed by Google.
Next up, let’s talk about sharing! If you’re doing SEO for a company or brand page, upload your video on YouTube and then share it across social media platforms like Facebook, Twitter, Instagram, or all three! Also, don’t forget about email marketing! Include links in emails sent out by your organization. You’ll get more views this way than if you only post links on different channels.
It’s also important to remember that you need to come up with a strategy for promoting your video. You can’t just throw it out there and hope that people find it and watch it. You need to take control of your own marketing and promotion efforts so you can get the most bang for your buck.
Then, when you actually start promoting your video, make sure that you’re using all the tools at your disposal. Don’t just use one or two channels! As we said, feel free to use Facebook, Twitter, LinkedIn, and any other platform available. There are tons of different platforms out there that can help you reach a larger audience than just one or two sites.
Finally, make sure that when you’re doing outreach on social media, you don’t just post links. Post pictures too! People are more likely to click on images than they are on links.
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