Open Site Explorer is a free tool from Moz that allows you to view backlinks pointing to your site.
Chapters
00:04 View Backlinks Using Moz’s Open Site Explorer
00:11 What is Open Site Explorer and Why Should You Use it?
00:46 In What Ways Can You Use Open Site Explorer?
01:45 Important Things to Keep in Mind When Using Open Site Explorer
Moz’s Open Site Explorer is a tool for analyzing the links pointing to your website. It shows you where your site is being mentioned online, who’s talking about it, and how much weight those mentions have.
Why should you use Open Site Explorer? Well, it helps you see what people are saying about your brand, product, or service. You can use this information to improve your website and attract more visitors. You can also use it to see if there are any negative mentions of your business or brand that could be harming your reputation online.
Open Site Explorer is great for SEO and competitive analysis, but it also provides some of the most useful information about your website.
First, you can look at your page rank and see how many links you have pointing to each page of your site. If you want to know where people are linking to on your site, this is a great place to start.
You can also see what keywords people are using when they link to you. This can help inform content creation and make sure that everything on your site is relevant to what users are searching for.
Finally, Open Site Explorer will show you which sites are linking back to yours and how many times they’ve done so. This gives you an idea of how popular those sites are in their niche and can help guide decisions about where to get more links from in order to increase rankings in search engines like Google or Bing.
Moving on, here are some important things to keep in mind when using Moz’s Open Site Explorer:
First, you can sort the data by various criteria, including Page Authority and Domain Authority. This helps you see which sites are providing the most value for your website.
Secondly, the link type information gives you insight into how many links are nofollow or dofollow and how many are internal versus external links. This helps you understand the overall quality of your backlink profile so that you can make informed decisions about how best to improve it over time.
A free alternative to viewing your backlinks is Moz’s Open Site Explorer!
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