Website Optimization: Optimizing Your Site’s Speed
Chapters
00:12 What is Site Load Speed?
01:07 The Common Cause for Slow Page Load Times
01:31 Three Ways to Improve Load Speed
One of the most important but overlooked aspects of website optimization is website load speed.
Website load speed is the amount of time it takes for your website to load. It’s important to optimize your website’s load speed because it can have a significant impact on how many people visit your website and how much money you make. The faster a page loads, the more likely visitors are to keep browsing. If it takes too long for a page to load, visitors are more likely to leave before they see any content that they’re interested in.
So, why does website load speed matter? It’s simple! Because it impacts how users perceive your site. If they have to wait too long, they’ll get frustrated and leave, which means that your conversion rates will suffer. This can also affect SEO. Google penalizes slow-loading websites because they want searchers to find the information they need quickly and easily, so if your site loads slowly, you’ll get penalized.
The most common reason for slow page loading is not optimizing images. Every image on your page should be compressed as much as possible so that it doesn’t take up too much space or time loading. You should also avoid placing too many images on one page. If you have too many images on one page, it could result in slower loading times than if there were fewer images per page.
With that, there are a few things you can do to improve load speeds.
Firstly, reduce the number of requests to your server. It’s important to reduce the number of requests that your website makes to a server because each request takes time to load. The fewer requests, the better. You can do this by optimizing images and moving them to a CDN or by using lazy loading, where scripts are not loaded until they’re needed.
Next, optimize JavaScript and CSS files. Minimize how much code is in your JavaScript and CSS files by removing unused code and comments from them. That way, they’ll load faster. Make sure you’re using a minifier like UglifyJS or Clean-CSS on all of your code as well, which will remove unnecessary characters from it.
Lastly, minimize the image size. Images should be as small as possible without losing quality. This means using high-quality images for large screens and lower-quality ones for smaller screens, as well as optimizing them for speed with tools like TinyPNG or ImageOptim.
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