What are Backlinks and Why are They Important for SEO?

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Backlinks are links to your website, usually from other websites. They’re the lifeblood of your SEO strategy, making up a huge amount of the value you get from Google’s search rankings algorithm. They’re important because they help Google understand how popular your content is. The more backlinks you have, the more likely it is that Google will put your content at the top of its results page, and that’s where you want to be!

Chapters
00:04 What are Backlinks and Why are They Important for SEO?
00:33 The Kind of Backlinks You Should Pursue
00:55 The Importance of Backlinks in SEO
01:15 Ways to Get Backlinks

So, what kind of backlinks should I get? You should look for high-quality links that add value to the reader by pointing them toward useful content on your site. You can also get backlinks from forums or Wikipedia pages where you have contributed valuable information or answered questions in an unbiased way.

The reason backlinks are important for SEO is twofold. First, they help Google understand what your site is about and how it fits into the overall internet ecosystem. Second, they also help Google know how trustworthy your site is, and if it’s worth recommending to searchers.

Backlinks can be earned. This happens when you get a link from another website without having to ask for it. Backlinks can also be bought. This happens when you pay someone to put a link on their website, even if it’s just text saying “click here” or something similar to that.

When you get a link to your site from another source, that means someone basically told Google: “Hey, check out this cool thing that we found! You should add them to your index.” And when people click those links on their search results page, they go directly to that site and hopefully stay there for longer than just one search session.

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