What Are Marketing Leads?

Contents

A lead is a person or business that has indicated an interest in your product or services. Marketing leads can come from a variety of sources, including website visitors, online and offline advertising, direct mail, and referrals from existing customers.

Chapters
00:03 What are Marketing Leads and Where Do They Come From?
00:19 Generate Leads By Offering Something Valuable in Exchange for Information
00:41 Follow Up With Your Leads in a Timely Manner
00:55 Different Ways You Can Keep in Touch With Your Leads

The key to generating quality leads is to offer something of value in exchange for contact information. For example, you might offer a free e-book or white paper in exchange for an individual’s name and email address. Or, you might offer a discount on your products or services in exchange for contact information.

Once you’ve collected quality leads, you need to follow up with them in a timely manner. The goal is to turn leads into customers or clients, and the best way to do this is through email marketing, phone calls, or direct mail.
By using one or more of these methods, you can keep in touch with your leads and build relationships that will eventually lead to conversions.
Email marketing involves sending regular emails to your list of leads.

These emails should contain valuable content that will encourage recipients to visit your website or contact you for more information.
Phone calls give you the opportunity to speak directly with a lead and answer any questions they might have. This personal interaction can be key in developing a relationship that leads to a conversion.
Direct mail can be used for locations where email and phone calls are not possible or practical. For example, you might send a postcard to a leader who lives in a remote area.

These are some ways you can collect quality leads. However, do know that collecting leads is only the beginning. The key to making the most out of your leads is knowing how to funnel them through your sales process.
By using a lead management system, you can keep track of your leads and make sure they’re going through the steps necessary to become customers or clients.

Follow quality marketing leads to ensure the growth of your business
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