What are Outgoing Links, and How do They Affect SEO?
Chapters
00:04 What are Outgoing Links, and How do They Affect SEO?
00:19 Outgoing Links Are Hyperlinks That Lead To Other Websites
00:37 Outgoing Links Can Be A Good Thing
00:59 So How Do You Know How Many Outgoing Links Are Too Many?
When you’re browsing the internet, you may see links to other pages on the same website, or links to other websites. These are called “outgoing” links because they link to content that’s not on the page you’re looking at.
They’re a critical component of search engine optimization (SEO) because they help search engines find and index new content. They also increase the authority of your website by increasing the number of domain names that link to it, which gives search engines additional information about its relevancy.
They let your users get information from other sources, and they can help you reach people who might not be interested in what you have to say if they don’t know about it yet. But outgoing links can also be a bad thing for SEO purposes: if you have too many outgoing links on your site, it could hurt how well Google ranks your content—and that means fewer people will find it!
Well, it depends on what kind of content you’re publishing and what kind of audience it has. If your readers are mostly going to be other businesses or professionals who don’t need many contexts from outside sources (or if they already know everything), having a few outgoing links here and there isn’t going to hurt anything.
If you include links to other sites in your content, you need to make sure that they’re relevant and appropriate. If the sites you link to are relevant, then the search engines will see them as being beneficial to their users—and this means that they’ll give your site a boost in rankings.
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