What are Tags, and How Do You Create Useful Ones for Your Video

Contents

YouTube video tags are an important part of your video’s metadata. They’re used to tell YouTube what your video is about and how it should be categorized. YouTube uses the information in your tags to help people find your videos when they search the site, and also to help identify what kinds of topics your audience might like. The most important thing to know about video tags is that they’re not the same thing as keywords, they’re more like descriptions for each video.

Chapters
00:05 What are Tags, and How Do You Create Useful Ones for Your Video?
00:37 What are Video Tags?
00:52 How do Video Tags Work?
01:33 What are Best Practices for Creating Useful Tags for Your Video?

Video tags are a way to help YouTube’s search algorithm determine what your video is about. If you haven’t used them before, there’s a good chance you’ve been missing out on the benefits of putting some thought into what your videos are about.

First off, let’s talk about how tags work. They’re essentially keywords that people can use to search for something on YouTube. For example, if someone wanted to watch a video about cats but didn’t know what to search for, they might type “cats” into the search bar. The more relevant your tags are to the content of your video, the more likely it is that people will see them when they search for those terms. For example, if you make a video with the tag “cat” in it, it will be more visible than one without that tag because viewers who want to watch videos about cats will be able to find yours by searching for “cat.”

So how do you come up with good tags? Here are some best practices for creating useful tags for your videos.

Make sure that each tag describes a specific aspect of your video. For example, if you have a video about dogs, don’t use “dog” as a tag. Instead, use “dog breeds,” or “funny dog videos.” This will make it easier for viewers to find relevant content.
Use keywords that people might search for when looking for content like yours. Do some research on popular searches so you can choose phrases that will bring viewers to your videos, and not just ones where they might accidentally come across one.
Lastly, think about what your video is about and try to think of words that describe that topic well. Then, go through all of those words and pick out the ones that might be most appropriate for describing different aspects of your video.

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