YouTube is the second largest search engine in the world, and it’s no wonder; it’s a social media platform with endless possibilities. However, if you’re hoping to grow your business with video marketing, you need to know how to optimize your videos for search engines. The first step toward understanding what keywords will help your videos show up when people search online is knowing what they are. There are three main kinds of keywords: long-tail keywords, short-tail keywords, and descriptive keywords.
00:02 What are Keywords, and What are their Different Types?
00:36 What are Long-Tail Keywords, and What are They For?
01:08 What are Short-Tail Keywords, and What are They For?
01:28 What are Descriptive Keywords, and What are They For?
01:54 How Can You Add Tags to Your YouTube Videos?
Long-tail keywords are words or phrases that have many variations in meaning but share a common root word. For example, if you’re selling guitars, “guitar” would be a long-tail keyword because there are many different types of guitars: acoustic guitars, electric guitars, and bass guitars, just to name a few! You’ll want to include long-tail keywords in your video titles, descriptions, and description tags so that viewers can find them easily when searching online.
Short tail keywords are single words that describe the purpose or intent of your video content. They’re usually just one or two words long. Examples of short-tail keywords are “how” or “best”. These kinds of words tend to be more specific than long tail words.
Lastly, descriptive keywords are words that describe the video’s content. They help you better understand what your video is about, and they give search engines clues as to what people should be searching for when looking for videos like yours. Descriptive keywords are usually the most accurate way for people to search for your video, and if you use them correctly, they can help drive traffic to your channel.
When you’re creating a new video, you can fill out a tagging form that asks you to enter your key terms. These are usually two or three words that describe the video’s content or purpose. You can also enter keywords manually in the description of any video. This is easier if you already have some ideas of what to put in there! There is no set limit on how many keywords you should use in a given video, and it really depends on what kind of content you’re making.
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