What Does E-A-T Stand For in SEO?
Chapters
00:03 What Does E-A-T Stand For in SEO?
00:19 What Does EAT Stand for, and Why is it Important?
When you’re trying to get the most out of your SEO campaign, it can be easy to forget that there are many different factors at play. One of the most important is EAT, which stands for Expertise, Authoritativeness, and Trustworthiness.
Here’s what that means:
Expertise means you have a deep understanding of your topic and can speak with authority on it. It also means that you’re up to date on industry trends and changes.
Authoritativeness is about how much people trust your website and content. If you have high authority, then people will be more likely to engage with your content because they know it’s reliable.
Trustworthiness is about whether or not people feel comfortable visiting your website or sharing your content with others. If people trust you as an expert in your field, then they’ll also trust the information you provide them with.
To put it simply, Expertise is the perceived level of knowledge and expertise that a site has on a topic. Authority is how much influence your site has over others in terms of its ability to rank highly in search results. Lastly, Trust or Trustworthiness is how much confidence users have in your website as a source of information.
These factors are especially important when it comes to local SEO. For example, if you have an auto repair shop and want to rank for “auto repair near me,” then your expertise will be important. If people see that you’re knowledgeable about car repairs, then they’ll trust you more when they come into your shop!
Moving forward, here are some ways you can improve your business’ EAT on SEO:
When it comes to expertise, you’ll want to make sure that the content you’re putting out there is relevant to your industry and contains information that other people in the field don’t already know.
Next up is authority. The more authority you have in your field, the better, but this doesn’t mean you have to be an expert. If people recognize your name as someone who knows what they’re talking about when it comes to a topic in your industry, then you’re probably doing something right!
Thirdly, let’s talk about trust. You want readers to trust the information they read on your site, so make sure that everything is written clearly and logically. As much as possible, don’t use jargon or complicated language unless necessary.
The key to being successful in SEO is making sure you maintain EAT.
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