SEO is a method of improving the visibility of your website in search engines like Google, Bing, and Yahoo. This is done by optimizing your site for the keywords and phrases customers are likely to type into those search engines.
00:04 What Does Organic Search Engine Optimization Mean?
00:18 SEO Involves Several Factors
00:41 What Constitutes Organic Traffic?
01:00 What Organic SEO is All About
01:23 What are Other Kinds of SEO?
01:47 Organic SEO is Still Better Than Other Kinds of SEO, Like Paid Ads and Social Media Marketing
One of the most important things to understand about SEO is that it’s not an exact science. There are many factors that go into determining how a given page ranks on a search engine results page (SERP), including how many other websites link to it, how much traffic it gets from social media platforms like Facebook and Twitter, and even whether or not Google’s algorithms think the page is trustworthy.
These factors combine to create what’s called “organic” traffic. Organic traffic is traffic generated by natural search results rather than paid advertising, and they make up an increasingly large percentage of all web traffic as more people turn off their ad blockers and start using ad-free browsers like Brave or Opera.
Furthermore, organic search engine optimization is all about creating a website that Google will want to rank high because it offers useful content to users and because it uses best practices for coding and linking. That said, it’s important not to get too caught up in the technical details. Google cares more about how well you’re serving your users than how well you’ve coded your site.
It’s also important to understand that there are other kinds of SEO that are contrary to organic SEO. Some examples of these kinds of SEO are paid search advertising and social media marketing. Paid search ads are ads you pay for on sites like Facebook and Instagram, while social media marketing involves using platforms like Twitter and LinkedIn to promote your business or brand.
Overall, however, organic SEO is better than paid advertisements or social media marketing because it’s more natural and doesn’t interrupt your audience. With organic SEO, you’re getting free traffic to your website. You don’t have to pay for it, and it’s not being forced on anyone. Also, organic SEO is better than paid advertisements or social media marketing because it provides a long-term solution to your marketing needs and offers more value to your business.
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