What Exactly is SEO?

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Search engine optimization, or SEO, is a process of ensuring that a website’s content is as visible as possible to search engines. This means that when someone runs a search query, your site should be one of the first ones to appear in their results.

00:03 What Exactly is SEO?
00:21 Factors That Go Into SEO
01:09 How Google Ranks Websites
01:41 Google Uses a Variety of Factors To Rank Websites

There are many different factors that go into SEO, but the most important one is making sure your content is relevant to what people are searching for. This means that if people are searching for “how to bake a cake,” you should be talking about baking cakes, not about how to make your hair grow faster or how to clean your house in less than 15 minutes. You also need to make sure that you have links pointing back at your website from other sites, like Facebook pages or forums where people can talk about baking cakes. You can use tools like Google Analytics and Google Search Console to see what terms people are using when they search for information about baking cakes, then write blog posts that focus on those terms so they’ll rank higher in search results.

To understand what SEO is, let’s first talk about how Google ranks websites. When you type something into the search bar on Google, it returns a list of websites that have relevant content related to what you’ve searched for. The more relevant your website is to what someone searches for, the higher up rankings it’ll appear. So, if someone types “how to tie a tie” into Google and my site shows up as the first result, that means I have done a good job with SEO!

The process of how Google ranks websites is a complex one that has constantly been changing over the years. In general, though, the search engine looks at a variety of factors to determine how high a website should rank for a given search query. Some of these factors include the quality and relevance of the content on the website, the number and quality of inbound links, and how user-friendly the website is.

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