What is Page and Domain Authority?


Page Authority is a metric on Moz that calculates the strength of a website based on how many links point to it from other websites. Page Authority is calculated using a proprietary algorithm, which includes several variables such as the number of external links, the quantity and quality of internal links, and more.

00:03 What is Page Authority, and How Does it Differ From Domain Authority?
00:24 What is Domain Authority, and How Does it Differ From Page Authority?
00:47 The Importance of Both Page and Domain Authority
01:17 How Page Authority and Domain Authority Affect Your Business

Domain Authority, on the other hand, is a metric that estimates how much trust you’ll receive from search engines when you link to another site. It’s similar to Page Authority, but instead of looking at just one page on your site, it looks at all pages on your domain. Domain Authority takes into account the number of backlinks pointing to your domain and their quality.

If you’re trying to rank higher in Google, or any other search engine for that matter, your website’s page, and domain authority are important. They tell Google how relevant your site is compared to other sites on the web. The more relevant a site is for a search term, the higher it will rank on Google’s search results page. If you have a low page and domain authority, your site may not be showing up on the first page of Google’s search results for any of your keywords. In short, The higher your Page Authority, or PA, the better your site will rank for certain keywords. The higher your Domain Authority (DA), the more likely you are to rank for any keyword.

So, what does this mean for your business? It means that if you want more traffic from search engines like Google, then you need to make sure your site has high page authority and domain authority so it can compete with other sites on the web. A high number for either metric indicates high relevance within their respective category and can lead to higher rankings in search results pages when those terms are searched for by users on Google.

Overall, site owners can use these metrics to figure out how their site is performing in comparison to their competitors. This can then help them spot areas where they might be underperforming so they can fix them and see an improvement in their rankings.

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